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Missoni, when history embraces innovation

15/12/2023
in Clothing, Man, Woman
Missoni, when history embraces innovation
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The Missoni fashion house conquered a predominant role in the universe of high fashion at the start of the 70s and every new collection such as the autumn winter 2023 2024 Men’s and Women’s collection screams these famous origins from every centimeter of fabric, from the whimsical color combinations and, above all, the unmistakable zig-zag print. Missoni is the emblematic image of the style of those years and continues to transport us into that atmosphere even today, without however ever generating a sad nostalgia effect. The creations of this Italian fashion house have the power to evoke magic: looking at them we are clearly reminded of a bygone era, yet they tell us a new story that is the product of their time. It is a spell that only pure art can achieve, because that is what it is. As in an Art Deco work, the simple structures of the clothes are made dynamic thanks to the overwhelming use of colors and geometric patterns. Missoni dresses are innovative, refined and constantly moving paintings. As Maria Pezzi wrote: “They are museum pieces, but wear them.”

Missoni autumn winter 2023/2024 men’s collection

The one dressed by Missoni is a man with a strong, confident personality who is not afraid to dare. The style proposed by the brand plays on solid-coloured trousers and men’s jeans that enhance the knitwear items, the flagships of this made in Italy fashion house. In this new collection the zig-zag patterns are proposed again for all models, but with a big innovation: now the iconic motif grows and from the dimensions of David it takes on those of Goliath. Zig-zag in a macro version for wool or cotton crew-neck pullovers, wool knit cardigans and long-sleeved polo shirts. All these garments are strictly polychromatic: the bright nuances typical of the flower power world are inevitable, but also models in which you play with the various shades of blue or the clash of black and white. Present in this new capsule are some particularly elegant proposals, innovative outfits for an effect of lively sobriety: cardigans and pullovers with slub wool knit decoration in contrasts of blue and black or gray and white, wool sweaters and blazers with black and white flamed inlay workmanship completed by ankle boots with coordinated ankle detail. Furthermore, sports outerwear ideal for an aperitif with friends have been included: wool or cotton bomber jackets with a whimsical geometric design, multicolored or in shades of blue. Knitwear is, in full Missoni spirit, elevated to an art form.

Missoni autumn winter 2023/2024 women’s collection

On this year’s catwalk the Italian fashion house released an unexpected and surprising collection. For the women’s line the innovations do not stop at the geometrically serpentine lines which have become large this year, but a new print is introduced: a black rose.

This flower, synonymous with passion and delicacy, is obviously stylized according to the vision of the house of fashion. Filippo Grazioli, creative director, wants to celebrate women in all their facets. The new campaign, shot by Theo Wenner, drags us into the world of the night: the lights and streets of the city are under the dominion of women, passionate and conscious masters of their lives. This setting is the ideal backdrop for the flagship dress: a metallic long dress made hypnotic by the multicolor zig-zag lines or gentler in the solid color version, both made even brighter by all-over rhinestones. The model features a deep V-neck, the tight fabric highlights the silhouette thanks to a play of modular laces and then flares out slightly at the hem. The outfit is completed with a long coat featuring the new floral design. The predominant colors are beige, rust, wine and black, emblematic of this Art Factory. The zig-zag design, in its new rhinestone home, is present in almost all the outfits of the new collection: dresses, flared trousers and skirts with slit in multicolor viscose or in shades of brighter pink. The iconic print is also essential for knitwear: tight-fitting or oversized tops, shirts and sweaters in chevron cotton. One of a kind, the maxi coat tied at the waist with the iconic metallic serpentine pattern, so impressive that it can be worn without other elements. But Missoni still amazes. Stepping out of her comfort zone, she offers evening dresses with a bow neckline that shine in an enchanting play of lights that sees the nuances of white and gold merge with lilac shades and are embellished with sequins, to perfect the look with a polychromatic fur coat short jacket. A winning gamble that confirms the whimsical and glamorous character of the fashion house. The luxurious sensuality proposed by Missoni tells of a sparkling and seductive woman, a strong figure who lives with passion and freedom.

Where to buy the new Missoni autumn winter 2023 2024 collection

Groppetti Luxury Store is the online point of reference, and not only, for purchasing the Missoni winter 2023-2024 collection. Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. High Fashion at your fingertips and a click away with a punctual and efficient home delivery service.

Tags: autumn winter 2023 2024Men's clothingMissoniwomen's clothing
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Groppetti Luxury Store, located on Via Nazionale, in San Paolo d'Argon, road to Lovere, under the hills of Bergamo and is a reference point for fashion.

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