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Fay, the elegance and practicality of the four hooks for shelter during the cold season

17/11/2022
in Clothing, Man, Woman
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Who says practicality and warmth says Fay. When looking for an outerwear that knows how to combine elegance, comfort and resistance to the cold, Fay jackets are certainly the right choice for us. Even Fay’s autumn winter 2022 2023 collection does not disappoint expectations in terms of iconicity, tradition, and innovation.

Fay autumn winter 2022 2023 women’s collection

The new arrivals of Fay’s fall winter 2022 2023 women’s collection are characterized by refinement and versatility; thanks to the fine workmanship and the choice of high-quality materials, outerwear, knitwear, trousers, accessories, and women’s dresses are created to wear and show off on any occasion, from the most important to the most formal. Evergreen coats with double hooks and fur hoods without forgetting the Peacoat available in four color versions. The parka can be in fabric or waterproof, while the long coat also has a cashmere version. The battle horse of Fay’s fall winter 2022 2023 women’s collection is always represented by the Parka, a timeless garment available in blue and military green.

Fay fall winter 2022 2023 men’s collection

Fay’s fall winter 2022 2023 men’s collection is dedicated to the down jacket and the timeless four hooks. Fay men’s long, short and hooded down jackets can be both casual and formal by combining them with jeans or an “evening” suit. The double front is iconic, available in three colors, with a jacket cut or slightly longer up to mid-leg. More sporty, but elegant at the same time, the morning coat is available in traditional blue and military green. Finally, the 3 and 4 hook versions available both in feather and in the technical version.

Fay, a little history of the brand

The Fay brand was born in the early 1980s in Maine as professional-technical clothing for firefighters and fishermen. The distinctive trait of the brand even then, in fact, was to resist the cold and atmospheric agents and Fay fabrics were ideal for extreme jobs.

It was precisely this resistance and impermeability that convinced Diego and Andrea Della Valle, Italian entrepreneurs at the head of the Tod’s group, to focus on and take over the Fay brand with a very precise idea: to bring workwear to Italy and the world that suitable for urban use. Thus, the Fay jackets become excellent garments, rising to cult objects in many European countries (just mention the 4 hooks jacket, an iconic garment, always updated and reinterpreted, which stands out for the resistance of the fabrics and the practicality of the accessories).

How to recognize an original Fay four hooks

Being an iconic brand, Fay has in the past been the subject of numerous episodes of counterfeiting; for this reason, it is advisable to pay attention to some details to ensure that you do not run into nasty surprises and be sure that you are dealing with an original Fay. The first thing to observe when you have this type of outerwear in your hands is its label; an original Fay has as many as four. The first, in cardboard, is applied through a practical cord on the red hanger fabric strip, at the collar of the outerwear, which represents the brand logo accompanied by the classic Terranova. A label identical to the one in fabric is applied to the back lining of the outerwear which reads “Made with specials materials”, sewn with white stitching. An interesting note are certainly the labels on the sides of the jacket, one is always found behind the lapels which characterizes the flap of the closure of the 4 hooks, characterized by the stitching of a smaller label, where the logo and the original Fay brand are shown, in the same color as the main label. Finally, there is a further internal label in the original Fay 4 hooks jacket, in correspondence with one of the large patch pockets, which depicts a stylization of the outerwear with the wording Fay above it in the font of the original brand.

Where to buy a Fay jacket

Groppetti Luxury Store is the online reference point, and not only, for the purchase of the Fay autumn winter 2022 collection (www.fay.com).

Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. Haute Couture at your fingertips and in a click with a punctual and efficient home delivery service.

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