Barrow stands for color and creativity as the next gen stands for freedom and passion. And, today more than ever, the desire for peace and freedom that reigns among the very young is very much a watchword even in the field of fashion and design. Bright colors, street cut and that unmistakable fluorescent yellow emoji with three eyes that made famous the brand successfully launched in the middle of the pandemic era by Dario Daddato: these are Barrow’s spring-summer 2022 trends which, as always, is aimed at the very young speaking their same language. The inspiration of the new Barrow collection for man, woman and children is born also this time online, from Instagram, YouTube and TikTok that made viral in just a few weeks the made in Italy brand.
Barrow, the story of a young brand that speaks to young people
Barrow’s strength stays in its community and in the quality of the raw materials used as well as in the creativity dictated by the communication agency NXTGN in the people of Valerio Coretti, Federico Barengo (famous youtuber) and Paolo Sarimari. Communication is the basis of the looks designed by anonymous architects for Barrow, a brand born at the beginning of the first lockdown and then officially launched in 2021 with a disruptive force enough to generate five million in turnover in a short time. At the head, Dario Daddato, CEO of the family company based in Barletta and twenty years of experience in kidswear. It is the reels of Instagram and the videos posted on TikTok and YouTube that inspire the Barrow line that wants to be in total line of style, sentiment and trend with its audience.
Barrow, the men’s collection that knows how to amaze with color
The new Barrow men’s 2022 spring-summer collection is presented in shades and fluorescent colors. The flamboyant trend in Barrow is found in all fisherman hats and in the unmistakable hoodie sweatshirts. The Barrow t-shirts are embellished, then, with new details with comic lettering that reflect the urban style and street art thanks to the smudges in the three-eyed logo. Unmissable the socks, both multicolor and fluorescent. Authentic new for Barrow 2022 are the totally black Nylon cargo pants to wear as opposed to the twin with band. Timeless, the basketball shorts with logo.
Barrow’s best online store
If you are looking for an online shop, but also a physical store, where you can find the new items from the Barrow Spring / Summer 2022 collection, you are in the right place. Unbeatable prices and fast and cheap deliveries are our strength.
Groppetti Luxury Store is your trusted online store where you can buy products from the Barrow collection. Groppetti is a store of high fashion, physical and online. The shop is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills and represents a reference point for fashion.