Traditional, yes, but with a distinguishable and modern style capable of combining the delicate femininity of the Fifties with absolutely contemporary cuts, lines and shapes. The Made in Italy of the Vivetta brand also follows nostalgic elements for the spring summer 2023 collection and offers them with a combination of modernity and elegance thus capable of becoming the perfect choice for the woman who wants to be original but, at the same time, wear the charm of the sartorial and classic that, over the years, has made history. It is a new interpretation of romanticism, what Vivetta offers for this new spring summer 2023 collection; the Renaissance of the female outfit that brings an ironic but poetic, dreamy but bold femininity to the stage, with scalloped and embroidered collars and mini bags. An iconic, eccentric image that plays with interpreting styles and personalities, but always capable of remaining within the rules of elegance and bon-ton.
After having been recognized and appreciated thanks to her ability to work certain fabrics, today Vivetta offers organza dresses, dresses embellished with ruffles and rosettes, which flock in countless numbers. Even the seventies inspired the designer in her collections, an era recognizable by the psychedelic touches that Vivetta gave to her garments.
From suits to shirts: all the secrets of the new Vivetta brand
Blond bob, gentle manners. Those who know her say that even her gestures are elegant and measured. Vivetta Ponti put all of herself into her collections: her savoir faire, her character, her love for art (between eighteen and twenty she wanted to be a painter, she declared in various interviews).
The real novelty of this new spring summer 2023 collection are the linen dresses with gathered necklines, available in various colors including the inevitable black and pink that can be used both for formal occasions and in everyday life. Their versatility, in fact, is such that they can be combined with important heels and, at the same time, with a comfortable pair of sneakers.
And what about the ocher yellow version with embossed flower print? The criss-cross closure enhances femininity and offers an extra note of character to the wearer. The total originality of the Vivetta brand can also be seen in the silk shirts with floral print: long-sleeved, they are ideal for those who want to impress with elegance.
The Resort Collection by Vivetta, the trendy 2023 capsule
What is the inspiration for Vivetta? Among the many, also the 1920s, especially the creativity of Dalì. The trademark instead? Pastel colors which, on the other hand, underline the desire to affirm femininity and gracefulness.
And they are also the unmistakable brand of the 2023 Resort Collection, which sees fuchsia and light blue trousers and pink and aqua green skirts with maxi central bows as the star. The daily outfits are also original, such as the t-shirts and sweatshirts with heart-shaped openings on the chest, the organza shorts embellished with floral details and bright colors such as red and the white gabardine dungarees made up of a bodysuit and cargo-fit trousers (as the latest catwalks want). For the office, go for a sleeveless shirt with bows and blouses with ruches (colourful, yes, but also in classic black). For slightly cooler evenings, however, we add shrugs with bows and balloon model capes to the outfit.
Vivetta Ponti: who she is
Daughter of an antique dealer, Vivetta Ponti is of Umbrian origins (she was born in Assisi) and studied in Florence, graduating from the Linguistic High School, before arriving in Milan, where she trained at the professional center of Paullo. Immediately afterwards she began her training in Roberto Cavalli’s style office as assistant designer (a period in which, as the stylist recounts, she was able to learn the dynamics of a company and which probably gave her the foundations for what would be his company a few years later); a long journey then continued alongside Daniele Alessandrini in the role of head designer. It is here that Vivetta discovers her specialization: prints and embroideries. Details that, today, make his brand unique and unmistakable.
But Vivetta Ponti’s professional career, despite the high caliber of the names of the Fashion System with which she has accompanied her in her professional growth path, has not always been easy: the stylist has told the various Magazines that over the years have interviewed, that the first years were particularly hard for her (“full of defeats”), since there were very few people who understood her style and this did not allow her to be appreciated and, therefore, recognized. His secret? Never stop believing it one hundred percent, she declared.
Vivetta, from the origins of the brand to the awards
The brand of the 42-year-old designer made its debut in Milan in 2010 during the White Show of that year (the White Show is a fair held in the Lombard capital and which aims to be a showcase of Contemporary fashion and a cultural point of reference for stylists). Galeotto was the prize won in 2008, in Paris: Vivetta Ponti, that year, won “Who’s next”, a competition that rewards the best emerging artists in the fashion world. One year was enough for her: in 2009, in fact, she founded “Vivetta”, her brand. With which it has been recognized, over the years, by stylists of international caliber.
In 2015 she was chosen by Giorgio Armani to show at his Armani Teatro during the Milan Fashion Week. It was the ‘Maestro’ who defined it as “the best”. Another important milestone was the one achieved thanks to the spring summer 2017 collection with which Vivetta Ponti was the first Italian designer to be part of the Swarovski Collective (a project in which stylists are invited and called upon to have fun creating collections with the use of crystals); in the spring of that same year, the brand was a guest of the Mercedes-Benz International Designer Exchange Program, where it presented its autumn/winter collection.
Where to buy the Vivetta spring summer 2023 collection
Groppetti Luxury Store is the online reference point for purchasing the Vivetta Spring Summer 2023 collection and the best clothing and accessories produced by the most authoritative national and international fashion brands.
Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. Haute Couture at your fingertips and in a click with a punctual and efficient home delivery service.