Where to buy Max Mara? The Max Mara brand has been a great symbol of the great manufacturing quality of Made in Italy for many years: the clothes and clothing produced by Max Mara, today as yesterday, are particularly appreciated and sought after all over the world.
In this content, we will talk about the famous Italian brand, with particular reference to its history and the characteristics and peculiarities of its clothing. Finally, we will provide you with important advice and suggestions on where to buy your Max Mara dresses and clothing, at truly unique and unbeatable prices! Here is everything you need to know about the Max Mara brand and its productions.
Max Mara, an Italian success story
The story of Max Mara began in 1951, when Achille Maramotti decided to found the Confezioni Maramotti company in the city of Reggio Emilia. The goal of the new company was to introduce typically American industrial processes into traditional Italian tailoring. Thanks to this insightful intuition of Achille Maramotti, Italian pret-à-porter was born.
A few years after its foundation, and to be precise in the year 1957, the company began to expand, moving to a new headquarters carefully designed by the industrial architect Eugenio Salvarani. It was in 1957 that the company changed its name from Confezioni Maramotti to the more international Max Mara. The word “max” is a superlative, while the word “mara” is a diminutive of the company’s founder’s surname.
To characterize the Max Mara productions from the beginning was the identification of the men’s coat as a symbol of clothing and an icon of the Italian brand, in the women’s wardrobe. The intuition of the company founder proved immediately effective, so much so that the Max Mara brand, thanks to the commercial success achieved, decided during the sixties to create his own creative studio, with the aim of carrying out accurate research on the mode of expression and customization of their coats.
The success of the brand was such that during the seventies and eighties prestigious internationally renowned designers began to collaborate with the Max Mara brand, such as Karl Lagerfeld, Anne-Marie Beretta, Emmanuelle Khanh, and again Narciso Rodriguez and Proenza Schouler, just to name a few.
It was precisely in those years that Max Mara gave life to one of his greatest commercial successes: the famous Manuela coat, made of pure camel, with a lapel collar and pockets on the hips. Manuela coat probably represents the iconic garment of the Max Mara brand.
Another very important year for the production of the brand was 1981. In that year the famous stylist Anne-Marie Beretta in fact designed another famous product of the brand: the famous coat 101801, an outerwear made of camel-colored wool and cashmere. The making of this coat was certainly inspired by the men’s Ulster coat.
In 1989 the MM Magazine was born, a six-monthly fashion and current affairs newspaper, which was distributed in the stores of the Max Mara brand. With the arrival of the new millennium, and to be precise in 2003, the brand decided to move its headquarters to the new Reggio Emilia Campus, designed by John McAslan & Partners
The great strength of the Max Mara brand
The great love for style represented the great value of the Max Mara brand, which contributed to its growth internationally. Company founder Achille Maramotti has always been committed to strong investments, which have also contributed to the growth of the brand.
Thanks to its exponential growth path, Max Mara today represents a model and a reference point for Italian and international ready-to-wear. The brand can now boast the presence of 41 offices and an activity operating in 105 different countries. The mission of the brand, today as yesterday, is aimed at designing high fashion garments, particularly refined and at the same time concrete.
Another great strength of the Max Mara brand is the latter’s ability to break down the work of the tailors, aimed at speeding up the assembly phase of the garments. Thanks to this sophisticated industrialization process it has in fact been possible to produce high fashion products in decidedly lower than average times, effectively making the production of an industrial garment, but with sartorial properties, significantly reducing production costs.
Groppetti Luxury Store: your trusted Max Mara online outlet
Are you looking for a Max Mara coat or accessories produced by the brand, available online at truly unbeatable prices?
Groppetti Luxury Store is your trusted partner for the purchase of Max Mara clothing online on sale. In our shop you can buy many products of the brand available at truly unbeatable prices. Groppetti Luxury Store also offers you the possibility of having the shipment of products totally free, for orders over the amount of 100 Euros. For this reason, our shop represents the real alternative to the official Max Mara online shop, for the purchase of the products of the famous Italian fashion brand.
What are you waiting for? Visit now the section of our online store reserved for the Max Mara brand and discover the catalog of all the available products (Max Mara shoes, Max Mara coats, Max Mara Teddy Coat and many other items of clothing)