Colorful, total white, for men and women and with two exclusive brands: this is the Veja summer 2022 collection, the eco-sustainable sneaker par excellence. For those looking for color, Veja shoes for Mansur Gavriel represent the top of the range. The upper is in ChromeFree leather, a result that is obtained when, in the tanning process, no chromium, heavy metals or dangerous acids are used, while the rear panel and the V of the French brand are in classic leather, with processing that complies with REACH regulations. The collaboration with Marni is also particular: The V-10 model, in the shades of pink and fucsia, is unisex and suitable for all ages. The second, V-15, is characterized by strong shades such as blue, black and orange. For lovers of the classic, no problem: the Veja in canvas and fabric will also be the master for the summer 2022 collection and can be worn in a totally genderless way.
Veja, the story of the brand that changed sneakers
Sebastien Kopp and François-Ghislain Morillion, the two young founders of Veja, have always had an ambitious goal: to change every step of the sneaker production process, from raw materials to stores. It was 2004 when the first Veja inspired by the 1970 Brazilian team’s volleyball shoes was born in Paris; from then on, an excalation of successes that led Veja to be among the top most desired brands in the world, both for the men’s and women’s collections. Veja, which means “look” in Portuguese, has also been worn by several celebrities including Meghan Marke and boasts the particular characteristic of not doing traditional advertising to promote itself.
Not only that: Veja is entirely eco-sustainable. The Veja sneaker, in fact, is made with organic cotton from Brazil and Peru and wild rubber from the Amazon, raw materials purchased directly from producers. In 2019 Veja launched one of its first models in CWL, a vegan and organic material and now it is also a reference point for vegan ok.
Where to buy the Veja summer 2022 collection
If you are looking for the new Veja from the summer 2022 collection, Groppetti Luxury Store is the place for you. To secure the items you want, you can take advantage of the efficiency and punctuality of the online shop or go directly to the physical store of Groppetti Luxury Store in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. Kindness, professionalism and high fashion will be there waiting for you.