Are Max Mara coats warm? Today we will talk about Max Mara, a well-known Italian fashion house belonging to the Max Mara Fashion Group. We will go on a very interesting journey to discover this famous brand, finally trying to fully answer the initial question, clarifying in particular the characteristics of the Max Mara coats.
So let’s start our journey to discover one of the most representative brands of the entire Italian fashion scene.
Max Mara, the history of the brand
The Max Mara brand was conceived in the year 1951 by Achille Maramotti, in the city of Reggio Emilia. The name with which the maison was born is Confezioni Maramotti. The goal with which the company was born was to introduce American industrial processes into the culture of Italian and European tailoring. For this reason, the birth of this brand played a role of fundamental importance in the birth of the Italian pret-à-porter.
Starting from the year 1957 the company began to grow and expand, moving to a new headquarters specially designed by the architect Eugenio Salvarani. It was in that year that the year adopted the name Max Mara. The term “Max” was a sort of superlative, while “Mara” is a diminutive of the company’s founder’s surname.
Maramotti immediately decided to identify in the men’s coat the symbol of clothing par excellence of the Max Mara brand, in the women’s wardrobe. The idea was so innovative that in the early 60s, Max Mara gave life to his first creative studio, with the aim of carrying out an accurate research on the ways of expression of outerwear.
In the years to come, the success of the Max Mara brand was such that internationally renowned designers, such as Karl Lagerfeld, Emmanuelle Khanh, and Narciso Rodriguez, Jean- Charles de Castelbajac and many others. Max Mara also collaborated in the same years with many authoritative fashion photographers, such as Mario Sorrenti, Sarah Moon, Max Vadukul, David Sims and many others. It was in those years that Max Mara produced the iconic Manuela coat, made of pure camel. This coat model is now recognized as an undisputed symbol and icon of the international fashion of the time.
Another very important year for the Max Mara brand is 1981: in that year the famous French designer Anne-Marie Beretta designed the famous coat 101801. It was a camel-colored wool and cashmere coat, which in the following years she identified the Max Mara company internationally.
1989, on the other hand, was the year that marked the birth of MM Magazine, a six-monthly fashion and current affairs magazine, produced and distributed in the brand’s outlets and selected multi-brand stores.
The new millennium opens for the brand with the transfer of its headquarters in 2003 to the Reggio Emilia Campus. The year 2012 was very important for Max Mara: in fact, in that year the brand received the Brand Heritage Award, from the world association Fashion Group International, on the occasion of the FGI’s 29th Annual Night of Stars “held in New York.
Max Mara cashmere and wool coats: characteristics and peculiarities
Max Mara coats represent today as yesterday the distinctive brand and most representative product of the famous Italian brand.
In addition to being endowed with a unique and unmistakable style, the coats of the brand are renowned for being made with the help of raw materials of the highest quality. For this reason, we can say that Max Mara coats, in addition to being comfortable and having an excellent fit, are also warm and able to protect the body from the winter cold.
Where to buy original Max Mara coats at a good price?
Max Mara is a brand that today as yesterday dedicates its collections to a glamorous chic woman who loves to rediscover the taste of elegance and refinement in her everyday life, without however renouncing practicality and dynamism.
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