How to spot fake Napapijri? In this content we will talk about Napapijri, a very popular brand loved by young people and not only. The Italian brand Napapijri is now owned by the US company Vf Corporation.
We therefore try to answer the initial question as fully as possible, providing you with some important tips for purchasing Napapijri clothing products.
Napapijri: from the beginnings to the achievement of international success
The history of the Napapijri brand begins in 1987, when Giuliana Rosset took over a small Turin company specializing in the production of backpacks (Green Sport Monte Bianco). The company headquarters was therefore moved to Quart, starting with the production of some models of backpacks and travel bags.
Soon, the company’s production also focused on the creation of sportswear, immediately characterized by the presence of particularly bright colors. By consulting old maps of Northern Europe, the idea of the brand name Napapijri was born: this name derives from an improper diction of Napapiiri, which in Finnish means polar circle. Another stylistic choice for the creation of the Napapijri logo is represented by the combination of the Norwegian flag, always in full view on clothing and travel bags.
Inspired by the maps and books of explorers is also the design of the Kagul jacket, an indispensable product for making the brand known internationally. A peculiarity of this jacket is the fact that it must be worn by slipping it over the head. Later, the Napapijri brand will then be indelibly associated with the Skidoo jacket. Thanks to the great commercial success of the latter, the company decided to open the first store of the brand in Chamonix, during the year 1997.
After seventeen years of growth and success, in 2004 the US Corporation Vf decided to buy Green Sport Monte Bianco Spa and the Napapijri brand. The acquisition took place for an amount exceeding 100 million euros.
After the US acquisition, in 2005 the headquarters of the Napapijri brand left the Valle d’Aosta forever, for Switzerland. Thanks to the acquisition of Vf Corporation, the production of the brand expanded to the footwear sector, contributing to an exponential growth. In 2011, the Napapijri brand could already count on the activity of 100 single-brand stores, 2512 multi-brand points, as well as a large consolidated network of outlets throughout Europe.
To date, Italy still represents the first market for the Napapijri brand (12, 15 percent of total sales). The total turnover of the brand is respectively 140 million Euros.
The prestigious collaboration between Napapijri and Karl Lagerfeld and the Animal Free project
During 2007, the Napapijri brand embarked on an interesting collaboration with Karl Lagerfeld, for the creation of a special edition of the Skidoo jacket.
Another prestigious collaboration is that of the year 2010 with the famous Japanese designer Yoshinori Ono: with the collaboration of the latter, the brand designed a special clothing line aimed at a decidedly more urban and fashion public. And again, the Animal Free project, strongly desired by Vf Corporation, is definitely innovative and interesting. In this project, the Napapijri brand decided to replace the animal fur of some on children’s clothing with synthetic leather. The use of animal fur was then definitively abandoned by the brand with the advent of Eco-Fur technology: this is a particular synthetic hair obtained by processing a specific fiber.
The first collection of the brand, totally free of feathers, angora and animal fur, was the one presented in 2017-2018.
Differences between fake Napapijri and original
In recent years, unfortunately, many replicas of fake Napapijri models have been sold on the web. So, how to recognize a true model from a fake?
On the market, we can mainly classify two categories of fake Napapijri: first, there are the versions that we could define more shameless. In this case, recognizing the fake is within everyone’s reach, since the details of the products are careless. In the second category of fakes, it is more difficult to recognize the product, since the details and the creation of the logo are more accurate.
In some reproduced (fake) garments distributed by some distribution chains, there is a hologram of the distribution, which is absolutely not present in the original garments. This aspect is an excellent clue to recognize the replicas.
Buy Napapijri clothing in a serious and reliable shop
The best way to buy an original Napapijri 100 for 100 garments is to rely on a quality, serious and reliable physical and online store.
If you want to buy a Napapijri jacket (Ari jacket), a hoodie and all the products made by the brand, visit Groppetti Luxury Store.
Today, for the purchase of Napapijri America products, there are many alternatives to the official Napapijri website. Groppetti Luxury Store, is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. Our store represents a reference point for fashion in Lombardy and throughout Italy. In addition to the clothing and accessories collections of national and international brands, our shop always offers you a great welcome, availability and friendliness.
