“Ciao Amore”: two simple words that have become iconic thanks to the creativity of Giada Benincasa, a young Milanese designer who has made this claim the leitmotif of her eponymous brand. And the phrase “Ciao Amore” will also be the protagonist of Giada Benincasa’s autumn winter 2023 2024 collection between a jacquard, its inevitable stripes and colors with an autumnal flavor such as orange.
Giada Benincasa women’s autumn winter 2023 2024 collection
Women’s sweaters, jumpers, sweatshirts: knitwear is once again the protagonist of the new Giada Benincasa autumn winter 2023 2024 women’s collection. The workhorse is the Jacquard bomber jacket with the wording “Ciao Amore” on the back, iconic, warm and capable of enveloping even on the coldest and most gloomy days. A garment made of 90% merino wool and 10% cashmere with a timeless quality of materials. The garment is available in both the black/white version and the sparkling and colorful one that has always characterized the Giada Benincasa brand. Patterns and materials are replicated for her both in the mini skirt and in the elegant and sensual mini “pull” at the same time; slim and with an eye to every day, however, the Dolce Vita in solid color with multicolored cuffs and signed “Ciao amore” right on the heart. Last but not least, the long jacquard skirt with slit on the front, ideal when worn with boots and amphibians.
Giada Benincasa men’s autumn winter 2023 2024 collection
Even for Giada Benincasa’s men’s fashion the watchword is wool. In addition to being a trend for 2023, knitwear also embraces the need to encourage the circular economy; if some items proposed by the Milanese fashion house are unisex, such as sweatshirts and jacquard bomber jackets, the autumn winter 2023 2024 man by Giada Benincasa wears thin slim fit sweaters to be worn next to the skin and handmade cashmere and corduroy jackets to enhance the green choice of the founder of the brand. The colors are typical of the season: orange, brown and hints of red to enhance the shapes.
Giada Benincasa, a bit of history of the brand
The “Giada Benincasa” brand was born in 2015 from the entrepreneurial dream of its creator of the same name, who after attending the German School in Milan, began working at her maternal family’s clothing company. As time passed, Giada Benincasa joined the team alongside her grandfather and decided to create a small brand of knitwear and accessories in fine cashmere: does this remind you of anything?
The young Milanese designer wanted to develop a collection that can be used for everyday metropolitan life but also one designed for a weekend of family relaxation. “Ciao Amore”, written in italics, aims to reproduce the dedication written in pen by a woman where elegance and hospitality in a purely Made in Italy style speak. Among the most glamorous garments by Giada Benincasa we find knitwear, bomber jackets, jackets and coats with the revisitation of stripes and even culottes in fluorescent colours. Precisely during 2023 the Benincasa team has developed a “Rebel Stripes” shirt, with a rebellious and bold flavour, because even if the claim “Ciao Amore” refers to a thought of sweetness, it does not cease to remember that in women there is also a side rock. The brand portrays free time as a luxury for everyone’s life and enhances the whole world around women made of love but also of courage and the realization of the most hidden dreams. The love for fine yarns and sartorial-inspired materials in the Giada Benincasa brand meets the passion for soft and versatile shapes, to create a range of exclusive garments that mix timeless elegance with a contemporary touch, dedicated to women who love fashion but above all they look for elegance, versatility and originality in their wardrobe.
Ciao Amore, the line loved by influencers and VIPs
An interlayer, a way of saying that many of us use to talk to friends, colleagues, partners: “Ciao Amore”; exactly the combination of words always used by Giada Benincasa to the point of deciding to use it as a claim for her clothing line. A capsule that has been very popular since the pre-pandemic, especially among VIPs. The white t-shirt with the writing “Ciao amore” in italics is worn by none other than Chiara Ferragni, Elena Santarelli, Paola di Benedetto, Giulia de Lellis and Cristina Parodi. An unparalleled success that gave rise to a thousand facets of “Ciao Amore” between a South American influence (Giada Benincasa lived in South America for a long time making her own traditions and customs) and a touch of colour.
Where to buy a Giada Benincasa shirt
Groppetti Luxury Store is the online point of reference, and not only, for the purchase of the Giada Benincasa autumn winter 2023-2024 collection (www.giadabenincasa.com).
Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. High Fashion at your fingertips and a click away with a punctual and efficient home delivery service.