Sport as a lifestyle, but even more so movement as internal and external well-being: that of On Running is a vision that marries nature, free time and lifestyle. A vision that is totally exalted in the new spring summer 2023 collection of the Swiss brand for both him and her. From “walking” shoes to actual running shoes without forgetting the 360-degree sportswear, everything in On Running speaks to us of a dream lived in motion as if through running or a simple walk one could grasp some unexpressed desire. The outfits from the 2023 On Running summer collection tell the story of the wearer’s personality: there are those who prefer a comfortable outfit for relaxing moments and therefore choose the Cloudultra 2 collection and those who, instead, want all-round fitness clothing and find their maximum expression in The Infinite Sprint collection; for those who want something in between, here is the Cloudnova line between walking and a touch of lifestyle.
On running, a bit of history of the brand
The “On” brand was born on 6 January 2010 from the entrepreneurial dream of Olivier Bernhard, former Duathlon champion, Ironman Winner, David Allemann and Caspar Coppetti, after a Business Plan created during an excursion in Val Trupchun, in the Swiss Alps.
The first prototype of the famous running shoes was developed by Olivier while he was still active: the athlete, fed up with his achilles tendon problems, cut a garden irrigation hose and glued it under his training shoes. The result is defined by Forbes as a shoe that gives the wearer the sensation of “running on clouds”. The uniqueness and strength of On lies precisely in a technology capable of combining cushioning and speed, allowing the runner to use a single shoe for training and competitions. The revolutionary sole with CloudTec™ On system is made up of three-dimensional elements (the so-called “clouds”) in highly flexible tubular rubber. During landing, the 3D elements deform to adapt to the runner’s style and activate running muscles and body stability through slight instability. During landfall the clouds close, becoming hard and providing a solid foundation for explosive repulsion. The innovativeness of On is revolutionary to the point of being loved by champions of all sorts of sports; in 2019 none other than Roger Federer joined the company and is now actively part of the project.
On shoes, revolution and lifestyle also for the spring summer 2023 collection
If it is true that On shoes are loved above all by runners, the Swiss sneakers also designed in the woterproof version are also ideal for those who want to wear them every day for comfort and elegance. Man or woman there is no distinction whatsoever: the On Running models satisfy every need. Among the shoe models of the new On Running collection for summer 2023 we find the Cloudultra 2 in all its comfort. It is a shoe designed for comfort and safety in moving for those who love softness in every stride regardless of the terrain on which the foot rests. Furthermore, the new knitted upper made of 100% recycled polyester not only allows excellent breathability of the foot but is ideal for keeping dirt at bay.
Among the new collections, those of The Infinite Sprint line could not be missing for those who love to feel sport flowing through their veins. It is an ideal dynamic shoe between training and everyday walking.
For lovers of walking in the city and free time there are, however, the Cloudnova and the Swiss brand in its 2023 summer collection offers them with an unrivaled design and comfort available in the most varied colours.
On Running the shoe revolution in the name of the green
When the Swiss brand was born, its purpose has always been clear: to revolutionize the world of running. Using cutting-edge technologies to transform innovative ideas into reality; this is why the On lab is located in Zurich where you never stop experimenting. If, as we have seen previously, Cloutec is On Running’s secret weapon, Cyclon is the award-winning initiative that uses top quality, renewable and bio-based materials to create a line of shoes and clothing that can be recycled and transformed into new products.
Thanks to Cyclon On Running gave birth to Cloudneo, the completely recyclable running shoe made with castor beans. It is an ultra light shoe and available on subscription
Where to buy your On Running footwear
Groppetti Luxury Store is the online point of reference, and not only, for the purchase of the On Running (www.on-running.com) spring summer 2023 collection.
Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. High Fashion at your fingertips and a click away with a punctual and efficient home delivery service.
