Sophisticated, feminine, avant-garde and in step with the times: we could define with these adjectives the universe of MVP Wardrobe, the clothing line founded by Maria Vittoria Paolillo.
A brand, MVP Wardrobe, born with the aim of subverting the classic order of the summer-winter collections in order to always be in line with the needs and trends of its followers. Yes, because MVP is a social brand, a digital and innovative container that fully embraces the “see now-by now” philosophy so loved by Millennials.
How MVP Wardrobe works: small monthly collections, great success
As previously stated, in MVP Wardrobe there are no spring summer / autumn winter collections, but small monthly collections that are constantly renewed. A strategy in line with the digital world and inspired by the social network shop or e-commerce shop windows; and it is precisely in this smart and fresh idea that the success of MVP develops, one of the few brands that has not been “impoverished” during the pandemic (although only born in 2019) since it is already in step with the times of the Web. It is precisely the requests of the followers that give life to the creations of Maria Vittoria Paolillo, influencer and fashion designer. The simple style, but full of personality, is what animates every creation of the brand, in full harmony with one of the basic rules of fashion: the less there is, the chicer. The MVP look is minimalist, but absolutely recognizable among geometries, tartan-cut skirts, jackets and dresses with padded straps. The jeans with a maxi turn-up and back slit represent, then, an authentic trademark of the Milanese brand. The MVP woman embodies a never excessive and ostentatious, modern and independent femininity; the monthly presentations (usually comprising about fifteen items) are created by focusing mostly on natural fibers and in line with the chic and glam style of the designer.
Maria Vittoria Paolillo, from jewelry to fashion
She can be defined as a “daughter of art” as she belongs to a family of diamond traders with 180 years of history; Maria Vittoria Paolillo has chosen to give life to her own jewelry line, realizing her dream of becoming a designer. Hence MVP whose spin off, MVP Wardrobe, literally depopulated during the pandemic. Its success? In addition to the creativity and originality of her proposals, her online community, especially on Instagram, has allowed her to become one of the most followed influencers in her industry. Followers ask, Maria Vittoria creates in just one year with MVP Wardrobe she recorded 40 million impressions. The entry into the company of her husband Federico with already experience in the world of fashion and business was fundamental for the growth of the business.
MVP Wardrobe, where to buy it
Groppetti Luxury Store is the online reference point for the purchase of MVP Guardrobe garments and the best clothing and accessories produced by the most authoritative national and international fashion brands.
Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. Haute couture at your fingertips and just a click away with a punctual and efficient home delivery service.