Functional, modular, flexible: these are the watchwords of Peuterey‘s new fall / winter 2022 collection. A collection in the spirit of the brand’s core values for both him and her with classic lines combined with the innovation that has always distinguished the Italian maison linked to the white massif.
The Peuterey woman between the mountains and the city
Born as an outerwear, today the Peuterey world has developed into a total look designed for a lifestyle in constant motion, between metropolitan contexts and natural scenarios, business appointments and moments of relaxation beyond the city. This is the leitmotif of the brand’s fall winter 2022 women’s collection that combines the classic long or short-cut jacket according with the taste of crew necks with collars of different designs, retractable or clearly visible hooded sweatshirts and geometric finishes. Unmissable the visible stitching and the raised edges to embellish a sporty look, but extremely versatile both in terms of city and mountain life.
Peuterey men’s collection fall winter 2022: the classic challenges the technician
The colored patches, the sinuous lines, the visible and unseen hoods, and the decisive features: these are the hallmarks of Peutery’s fall winter 2022 men’s collection. Color is king not only on jackets and bombers, but also on sweaters and sweatshirts. The news of this collection concerns the nuances, but also the details of the garments with applications, buttons, pockets and visible stitching that do not go unnoticed. Wool caps and technical jackets are always present, an evergreen for those who love the three-pointed brand.
Peuterey, a bit of brand history
Peuterey was born in 2002 in Altopascio, a small Tuscan town near Lucca; The brand name is inspired by one of the Mont Blanc ridges and the three red dots of the logo are a graphic reproduction. Despite the worldwide success that has led Peuterey to be considered among the best outerwear brands together with Moncler, Woolrich and, the company’s headquarters remain the Tuscan one where the work environment is purely young and focused on innovation and sustainability. In 2011, the first Italian single-brand store was inaugurated in Milan in Via Della Spiga, followed in 2012 by the opening in Rome in Via Borgognona; in 2013 the brand lands in China. Functionality is the brand’s keyword; this is how we read on the Peuterey institutional website: “We believe that clothing, first of all, must satisfy the completely human need to represent oneself within society while being something useful and functional in everyday life. The reality of everyday life is much more challenging than any fiction: it requires the supreme effort to be yourself. Life is a daily challenge. Clothing should be a consequence, something that lets the person shine through, not what he is wearing. We therefore invoke a new realism, which puts fashion design at the service of customers, not the other way around “. In short, after twenty years Peuterey continues to innovate and become the spokesperson for Made in Italy in the mountains.
How to recognize an original Peuterey
Beautiful, fashionable and desirable: this is why Peuterey jackets are often targeted by counterfeits. So how do you recognize an original Peuterey? It is always the details that make the difference: here are some practical tips to avoid nasty surprises when buying a Peuterey jacket. First of all, in the original Peuterey jackets, the logo is on the left sleeve, and it is a label, attached to the fabric on the sides. Furthermore, the logo must also be present on the zipper and on the buttons, the word Peuterey must always be present.
A detail that a Peutery jacket always has is the mobile phone holder: the pocket should have a mini label with a black background, and a small smartphone is also embroidered on it; Peuterey jackets have an internal label that is sewn onto the jacket with a zig zag pattern.
Only the label showing the size of the jacket is not sewn. In addition, in the original Peuterey jackets the label is in the center of the inside, in the collar.
Where to buy Peuterey’s fall winter 2022 collection
Groppetti Luxury Store is the online reference point, and not only, for the purchase of the Peuterey Fall / Winter 2022 collection (www.peuterey.com).
Groppetti Luxury Store is also a physical store: it is located in Via Nazionale, in San Paolo d’Argon, the road to Lovere, under the Bergamo hills. Haute couture at your fingertips and just a click away with a punctual and efficient home delivery service.